For immediate release
30 April 2018
Today, the world was shocked by alarming news: the map of the world, as we know it, has changed drastically. Panic, chaos and faults in global systems ensued as the world’s cities turned into trash points in an unprecedented change.
This comes after decades of careless use of resources, littering, dumping trash in nature and the lack of responsibility towards planet Earth by its human inhabitants. Dumpsites now stand in the place of once glorious natural wonders like Victoria Falls, the Amazon Rainforest, the Himalayas, Great Barrier Reef and so on. World-famous cities and tourist attractions like London, New York, Shanghai, Delhi and Tokyo have all turned into trash points. This sudden, yet foreseeable, change has caused stock markets to plummet, chaos in travel and breakdowns in technology, including the Google search engine.
While this drastic alteration has sent the world into a state of flux, there is a way out. Humankind is held responsible for this transformation, but it is humankind who can reverse the tide by changing behaviours and taking action. Enzo Favoino, the head of knowledge team at World Cleanup Day warned: “The responsibility is on us and we have to act now if we want to save our planet.” Favoino introduced a simple two-step plan that World Cleanup Day has come up with to get our map and our planet back.
Step one is to download the World Cleanup App, which will allow users to mark trash points on the map and post photos of the trash they find. Step two is World Cleanup Day on the 15th of September 2018, when all the marked trash points will be cleaned up in a concerted effort across the world by millions of volunteers. The organisers of the worldwide event are confident that if we all act together, we can and we will get our planet back. Adults, children, companies and organisations are all invited to join in this worthy global cause.
About World Cleanup Day
World Cleanup Day is the world's biggest civic movement, involving 150 countries and more than 20 million volunteers, who all stand for a cleaner world. World Cleanup Day will take place on 15 September 2018 and will see millions of people unite to take the first step towards a cleaner world.
More information
Kadri Kalle
Knowledge Team Manager
Kadri.kalle@letsdoitworld.org
Kadri Maripuu
Head of Mapping
Kadri.maripuu@worldcleanupday.org
Kadi Kenk
Head of Partnerships
Kadi.kenk@letsdoitworld.org
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