Ana Golja and Helena Traub from the small seaside town of Opatija in Croatia told their story and how they have by now engaged over 5% of the Balkan nation of Croatia in countrywide cleanups. These two no-nonsense ladies in 2009 made a decision. They resuscitated an ailing NGO and from the onset they decided to take a fresh approach. Environmental groups in Croatia were often known for saying no. No to such and such regulation, no to this new law, no to activities embedded in the national culture, in short environmental activism was associated with the word no! So Ana and Helena decided to say ‘Yes’.
But they had no money, no sponsor, no team, and nobody in Croatia was interested. How did they manage to turn this situation around? Read here.
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